Summer Saturday
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Client:
Summer Saturday (Spec)
Summer Saturdays is a design led accessories brand built on the idea that play can be a sophisticated choice. I developed the brand strategy and identity from the ground up, defining positioning, audience, voice and creative direction.
My Approach
Summer Saturdays had a strong product and a clear point of view, but lacked messaging to connect the two. The strategy focused on reframing accessories as an extension of artistic identity, positioning play as intentional rather than immature.
That idea shaped the full brand system, from positioning and messaging to visual identity and creative direction.
Brand color system designed to flex across different brand expressions while maintaining a consistent, recognizable identity.
Photography direction developed to express the brand’s personality in real world contexts and attract the intended creative audience through tone and atmosphere.
Social media content designed to introduce the brand, build recognition and establish a clear sense of its personality across early audience touchpoints.
Homepage design focused on immersing visitors in the brand world while guiding them toward product exploration.
