Brand by CMG

Brand by CMG is a personal brand strategy consultancy I created for creative entrepreneurs and founders. I developed the brand strategy, identity and creative direction and collaborated with Graphics Dept., who executed logo design, motion design and web development.

My Approach

Brand by CMG needed an identity that reflected the work of helping people translate who they are, into how they show up. The strategy was built on the idea that personal branding is an alignment between identity, messaging and direction.

That thinking informed the full brand system, from the visual identity and website to client strategy decks and presentation materials.

Brand color system designed for bold, flexible application across different brand expressions while maintaining a consistent identity.

Service offerings structured as a clear, step by step brand strategy process to help clients move from confusion to direction.

Brand identity mockup presenting the initial concept direction and visual system exploration for Brand by CMG.

Snapshots from a client brand strategy project focused on defining positioning, audience and direction.

Email design focused on maintaining audience connection at the end of the experience, with clear pathways to continue engaging the brand.